Analysis of web dating

As early as 2010 the internet had overtaken churches, neighbourhoods, classrooms and offices as a setting in which Americans might meet a partner of the opposite sex.Bars and restaurants have fallen since (see chart).Now, like so much of the rest of that business, announcements of matrimonial and other availability have moved to the internet.

The internet is the primary meeting space for same-sex pairings, whether casual or more than casual: 70% of same-sex relationships start online.

Personal ads never accounted for more than 1% of marriages in America.

Today dating sites and apps account for about a sixth of the first meetings that lead to marriage there; roughly the same number result from online encounters in venues not devoted to such matters.

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The husbandry involved was, potentially, that of “A gentleman about 30 Years of Age, that says He has a Very Good Estate”; the trade was an offer to “Willingly match himself to some Good Young Gentlewoman, that has a fortune of £3,000 or thereabouts.”The personal ad went on to become a staple of the newspaper business, and remained so for centuries.

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From flirting to breaking up, social media and mobile phones are woven into teens’ romantic lives.

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