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The purpose of the Internet Dating Excellence Association is to help the Internet dating industry achieve its long term potential.

We inspire business leaders, product designers and marketers to excel and grow through more informed thinking and decision making.

However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.

An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.Members can constrain their interactions to the online space, or they can arrange a date to meet in person.Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.

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