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When you roll in the previews with Friday, then Saturday made .6M.That’s 5% above its Friday of M when you back out the M Thursday previews, so technically, business was up yesterday for the prequel.
New Line knew it would work, garnished great reviews out of the fest, and ratcheted up their Rotten Tomatoes score to 100%, where it remained in the weeks leading up to the pic’s opening. The studio built out the narrative first in the trailer, then applied the screams.
The group of explorers traveled to the island with Annabelle, where a shaman performed a ritual to cleanse her spirit. In addition, the studio reached out to faith-based audiences, Hispanics, and African Americans.views exploding to 12.4M views in the last two days.
The prequel sequel has a strong social media universe of 120.1M (36M Facebook Fans, 5.6M Twitter followers, 76M You Tube views and 2.5M Instagram followers), which is well ahead of the genre’s average 61M SMU. Some are saying the film is based off of a real doll.
In addition, New Line/WB took a page out of at the Los Angeles Film Festival.
Whenever a studio does that, especially with a horror film, they have to make sure they have the goods, as they premiere the pic before critics. Film Fest, Other prolific stunts include a VR experience of a haunted dollhouse, which put you in Bee’s room. 6, National Doll Day, by taking a group of fans, along with WWE wrestler Rey Mysterio, to Isla de las Munecas (The Island of the Dolls) located south of Mexico City in the canals of Xochimilco.