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Each matching attribute is assigned a different weight depending on how important it is to the user.For example, if you prefer blondes, but really have nothing against brunettes and redheads, then you can rank that attribute as very low.Neil Clark Warren, who studied thousands of marriages to develop his “predictive model of compatibility.” Do such scientific methods work? However, scientific personality tests completed with the guidance of a trained researcher do not have 100 percent accuracy (it’s closer to 75 percent).
Some sites, like match.com, allow users to specify how important each attribute is.
According to Online Media Daily, consumer spending on personals and dating sites rose by 8 percent in the first half of 2005, topping 5 million.
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It might take more work than relying on the site's matching system, but browsing through profiles yourself may ultimately be the best way to find the right person.
Specific facts and figures for online dating are hard to come by.
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Of those, 40 million use online dating services [ref]. claims responsibility for more than 9,000 marriages.